We recently had the pleasure of catching up with Ash Embi, a seasoned photographer and videographer with a profound love for the ocean. With a decade of experience in the media industry and a passion for both videography and photography, Ash has contributed to various fields, including fashion, commercial branding, and underwater exploration. Originally from the UK, Ash Embi has been based in Indonesia for the past nine years, working on fascinating projects in breathtaking locations.
Ash Embi's Journey into Photography
Ash shared insights into his journey, expressing a deep fascination with the concept of visually documenting moments in life. This passion led him to photography, where he discovered the power of capturing history and telling compelling stories through imagery.
Behind the Lens with Spinnaker
When it comes to shooting watches for Spinnaker, Ash emphasized the importance of collaboration and detailed planning. From reviewing watch designs and concepts to creating mood boards and scouting locations, every step is a meticulous process. The key to a successful shoot, according to Ash, lies in having fun – the more enjoyable the process, the more captivating the images.
The Spinnaker x Dolphin Project Collaboration
Ash Embi was particularly thrilled to be part of the Spinnaker x Dolphin Project collaboration, resonating with the Dolphin Project's dedication to ocean awareness and sustainability. He expressed his admiration for the Dolphin Project's 50 years of outstanding work and hoped that the collaboration would help raise awareness and create a safer environment for wild dolphins.
Unveiling the Imagery
One standout feature Ash enjoyed capturing on Spinnaker watches was the second hand, featuring a jumping dolphin every 60 seconds. Ash Embi found deeper symbolism in the grey pod of dolphins on the watch face, representing the quest for freedom for all dolphins.
A Peek into the Future
Looking ahead, Ash Embi expressed interest in future collaborations focused on ocean cleanup and plastic recycling projects. He believes that shedding light on these global issues is crucial for influencing a positive change in mindset.
Stay tuned for more captivating collaborations and inspiring stories from the depths of the ocean with Spinnaker!